should we be using examples of different animals to capture people's attention? What about a bur oak? Nah, Chicago Wilderness has the bur oak. Our group was talking about using white-tailed deer, kind of a mundane animal but I think city people feel really connected to white-tailed deer. I think we can exploit the fuzzy feeling city people get around deer for the Conservancy's benefit. other animals: fish, birds, ordinary animals transforming into rare animals, so that when people see them they make the connection from a mundane species to a rare one. Like a rat turning into a capybara, or a coyote turning into a wolf. A dandelion to a real lion, that sort of thing.